The number of Indian Students looking to pursue higher education in the UK had most recently peaked and one of the country's most premier institutions & the UniValley partner, University of Essex decided to take it up a notch. Keeping in mind UOfEssex's Entrepreneurial DNA, we organised a one of its kind #SharkTank event where aspiring Entrepreneurs came from all around the country to present their ideas in front of a Grand Jury.
A dynamic & functional targeted micro-site for University of Essex with user centric content improved the user's experience by giving them an innovated interactive way of engaging with the page. Blogs created around high volume keywords captured 100k+ search impressions & caused a multi-fold increase in UOfEssex's brand value. All of this coupled with compelling video content created an impact on student motivation, developed traction towards high quality courses at UOfEssex & built awareness around various niche topics.
all digital platforms
Our non-traditional millennial-first approach of marketing the UCAS Clearing through various folds of innovative Ad copies on the Social Media and Strategically placed Video Content caused a very effective flow of quality leads for all our participating Partner Universities. Written content built around the topic today ranks #1 on google for very competitive keywords like "study in uk after 12th" marking this to be our most successful and thriving experiments in the Study in the UK episode so far.
GLOBIS University’s Graduate School Of Management touted to be Japan’s No.1 MBA collaborated with UniValley for the grand launch of their MBA programme in India.This focus on India market indicates its ever growing importance for Universities. Leverage Edu is the chosen partner for providing strategic geographical support to the Japanese University with a tailored suite of marketing, branding and student recruitment services for an increased quality and quantity of intake.
UniValley’s targeted marketing communication had resulted in attracting a pool of quality students with rich work experience in diverse fields like entrepreneurship, law and psychology, who are aiming to look east to pursue an MBA. This made it an apt class with contributors bringing great value through peer-to-peer learning experience. In the MBA trial class, Dean of GLOBIS University Tomoya Nakamura, an Alumnus of Harvard Business School, had facilitated a case study on “Ina Foods” - a company that even Toyota goes to advice for. The interactive class gave the participants a taste of pedagogy and teaching style of the Dean. It saw great enthusiasm and discussions from participants who took away valuable management as well as life lessons.
UniValley pulled a large but quality crowd with high intention to study in Japan for the ‘Coffee Chats’ - a unique way to keep interesting, the conversations around career consultation and profile evaluation. Each participant pre booked a slot of 30 minutes with the admission representatives of Globis University, for their personalised consultation sessions. The enriching conversations flowed from MBA in Japan, career opportunities, life at GLOBIS, how their profile would qualify for a school, to culture and food. The event saw about 50 such sessions in Delhi and Bangalore, keeping the University representatives busy throughout the day with meaningful interactions.